University of Nottingham Ningbo China

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Name: Lixian Jin

Affiliation: University of Nottingham Ningbo China (UNNC)

-    UNNC partner lead for the EU RICH-Ed project

-    Member of the Steering Committee of the project


Dr. Lixian Jin is Chair Professor in Applied Linguistics and Head of School of English at University of Nottingham Ningbo China, after having been

Chair Professor in Linguistics and Intercultural Learning, supervised PhD students, trained speech and language therapy students, led a research

centre at a British university for 23 years. She has taught linguistics, English language teaching, intercultural communication, qualitative research

methods and clinical linguistics and assessments;and led international research teams in Britain, Singapore, Malaysia and China. She has 

conducted many school and university English teacher training andworkshops over the past 20 years in China and worldwide; and to healthcare 

professionalson intercultural communication in the UK invited by the Royal Colleges of Speech and Language Therapists, Surgeons,Nursing, 

Midwives, British Council, CRRC, etc.. Her over 100 publications focus on researching cultures of learning, intercultural communication, metaphor 

and arrative analysis and bilingual clinical assessments.

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Name: Ping Du

Affiliation: University of Nottingham Ningbo China

Role on the Project: Chair of Dissemination Action Team, Researcher trainer


Dr Ping Du is Assistant Professor based in School of 

English, University of Nottingham Ningbo China, Senior Fellow of Higher Education Academy UK. She worked for seven years in department of 

foreign languages and literatures at Tsinghua University before going to Nottingham UK to study. She is interested in the interpretation and 

explanation of intercultural differences in workplace interactive behaviours drawing on pragmatics, sociolinguistics and cross-cultural psychology.

 Her research monograph, Intercultural Communication in the Chinese Workplace, was published by Palgrave Macmillan in 2015. The topics she 

is currently working on include intercultural differences in relational strategies, problem talk and problem solving, disagreement strategies, and 

conflict management strategies. She also conducts training workshops for executives and managers from different lines of business in China and 

the UK. The areas of training include intercultural conflict management, problem solving, cultural self perception and leadership discourse, etc.


Name: Lily Yu

Affiliation: University of Nottingham Ningbo China

Role on the Project: Member of Dissemination Action Team, Researcher trainer


Dr. Lily Yu is currently an assistant professor in translation studies in School of English, University of Nottingham Ningbo China, teaching on 

translation theories and practices, gender and society, and social linguistics and supervising PhD students. She holds PhD in Translation and 

Intercultural Studies (Manchester) and MSc in Translation Studies (Edinburgh). Her research interests include gender/women/feminism and 

translation, memory/history and translation, museum text translation, translation education, intercultural communication, and comparative 

literature. Her recent publications include ‘A New Wave of Feminism: China’s #MeToo’ (2019, Policy Forum). ‘Relay Translation of Feminism 

in China: An Intralingual Case’ (2017, Journal of Translation Studies 1(2): 47-74), ‘Translation as Adaptation and Selection: 

A Feminist Case’ (2017, Perspectives: Studies in Translation Theory and Practice 25(1): 49-65), ‘Media, Narrative, and Chinese Interpreters 

for the Japanese Forces: With Xia Wenyun as an example’ (2016, Translation Horizons 1: 87-100), and Translating Feminism in China: Gender, 

sexuality, and censorship (2015, Routledge).


Name: Man Lung CHENG

Affiliation: University of Nottingham Ningbo China (UNNC)

-    Trainer of the UNNC team for the EU RICH-Ed project


Dr. Cheng is Senior Officer of Chinese Culture Course Office at University of Nottingham Ningbo China. Having got degrees in philosophy, 

religious studies, and law from Shenzhen University, Peking University, Harvard University, and University of Hong Kong, he has taught China 

studies, philosophy, religion and literature, law, classical studies, and cultural studies in Hong Kong, Mainland China, and United States. He was

one of the founders of Hong Kong Journal of Social Sciences (OUP,Hong Kong) and member of editorial board of a number of Chinese journals.

He was also Senior Analyst of Watson Wyatt Consultancy (Shanghai) focusing on implication of cultural capital for business management.


Name: Xiaoling Zhang

Affiliation: University of Nottingham Ningbo China

Role on the Project: Quality Board member


Dr 0Xiaoling Zhang is Chair professor in Creative Industry in the School of International Studies, University of Nottingham Ningbo China

Since she joined the University of Nottingham in 1999, Xiaoling Zhang has published widely on China’s creative industries, i.e., the film industry, 

the TV industry, new media technologies/social media, more recently focusing on their role in the nation’s attempt to refresh its image and 

to build international soft power. She researches on the evolving policies, the development of the industries as part of China’s economic 

development, the cultural market, and the wider social transformation as China develops towards a creative society.

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